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When a Trusted Face Can Be Faked

2026-05-05 · 2 min read · Times Up archive

For a long time, journalism relied on a simple human instinct: if people could see something clearly, they were more likely to believe it. A familiar face on a screen, a recognizable voice, a serious interview setting—these used to feel like signs of reality. But Yalda Hakim’s recent experience suggests that this old rule is becoming dangerously fragile.

Hakim, a well-known Sky News presenter who was born in Afghanistan and raised in Australia, recently spoke about being targeted by a deepfake video. The fake clip altered a real interview she had conducted with the sister of former Pakistani Prime Minister Imran Khan. In the manipulated version, the guest appeared to say politically explosive things that were never actually said. The result was not just online confusion. The video spread widely and was even commented on by senior officials.

What makes the story especially unsettling is that the fake worked not because people were foolish, but because it used trust intelligently. Hakim’s face, voice, and professional image gave the clip a kind of borrowed authority. In other words, the deepfake did not merely invent words. It hijacked credibility.

Hakim said the experience made her realize how fragile visual trust has become. That matters far beyond one journalist. In a world where video can be altered so convincingly, the old phrase “seeing is believing” becomes less useful. People may now need to ask not only “What did I just watch?” but also “Who wants me to believe it?”

This is why her story matters to English learners and global readers alike. It is not only about media technology. It is about truth, reputation, and the changing burden on ordinary viewers. The future may not depend on seeing more. It may depend on doubting more carefully.